Kettal at Salone del Mobile 2025

Kettal’s booth at Salone del Mobile is conceived as an essential, light, and conceptual environment, designed to showcase the new collections with clarity and intention. The project follows a subtractive approach, stripping away all that is superfluous to let the products speak for themselves.

Stand Designed by Patricia Urquiola.

The space is composed of a series of individual house-shaped structures, crafted from light, semi-transparent fabrics that gently diffuse soft internal lighting. The result is an atmosphere that feels ethereal, airy, and welcoming, in harmony with Kettal’s minimalist and functional aesthetic.

Here, the collection becomes the true protagonist: each piece is highlighted in its uniqueness and placed within a setting that invites visitors to slow down, observe, and connect with the details. These islands of calm offer moments of reflection—quiet pauses within the fast pace of the fair.

The overall experience is immersive and contemplative, translating Kettal’s spirit into a booth that is both visually light and conceptually powerful. It communicates the brand’s enduring commitment to research, craftsmanship, and thoughtful design.